Top 5 Beauty Retail iOS Apps in Sweden: Q1 2022 Performance

In Q1 2022, the top 5 beauty retail iOS apps in Sweden displayed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app performed during this period, based on data from Sensor Tower.

Gamla versionen Sephora saw its weekly downloads fluctuate, starting with approximately 919 downloads in late December and peaking at 1.8K in early February. By the end of March, downloads stabilized around 1.1K.

Rituals Home & Body Cosmetics experienced a gradual increase in weekly downloads, starting at 642 and growing to 375 by the end of the quarter. The app's weekly active users showed a slight decline from 2.1K to 1.7K, with minor fluctuations throughout the period.

LOOKFANTASTIC: Beauty & Makeup maintained a steady download rate, beginning at 193 and ending at 360. The app's weekly active users increased from 573 to 875, reflecting a growing user engagement over the quarter.

Think Dirty – Shop Clean had a spike in weekly downloads in mid-January, reaching 856, but saw a decline towards the end of March, dropping to just 2 downloads. The app's weekly revenue peaked at $83 in mid-March. Active users followed a similar trend, peaking at 810 in mid-January and falling to 144 by the end of March.

FOREO For You experienced a steady decline in weekly downloads, starting at 384 and decreasing to 66 by the end of March. Active users also showed a downward trend, from 660 at the start to 271 by the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.